Investors measure the true capacity for risk

Determine the client’s ability to deal with risk is a daunting challenge.

Financial planners use it to evaluate the risk tolerance questionnaire usual one-dimensional, almost entirely focused on a person’s ability to absorb losses, it did not affect his or her lifestyle. Dangerous

Stereotypes

These surveys – consultants who use them – tend to age, target customers and how much money the investment makes assumptions. This is a good starting point. But it is also possible in a certain way so that everyone in the population.

It is assumed that, for example, all people 30 years of age must be the ability to take major risks, because they are 30; if the market crashes, they will have enough time to make up their own losse seconds. Similarly, presumably determined every 60-year-old retired as soon as possible, must invest accordingly.

Unfortunately, observing people’s needs and desires so often misses the mark. It’s like let me tell customers queuing ride merry-go-round and find out, just like before you arrive, you are about to board the most powerful roller coaster in the park. Likewise, if you are standing in line to get a killer roller coaster, you do not want the end of the merry-go-round – it will bore you to tears.

New tools to further

The good news is that there are a number of new analytical tools to do a more thorough job with the principles of behavioral finance, risk real test of endurance and investors those more traditional demographIC class.

In my company, we use Riskalyze, but there are other people out there, including Tolerisk, Palm risks and FinaMetrica.

Riskalyze start with an online test, so you can do at home, but we think we have achieved better results if we manage it in person. We ask a few questions about financial risks, and people are assigned a risk value based on his or her answer. We then use this number to build a better portfolio and financial plan, taking into account the ability of risk, and internal tolerance emotions.

In the case of a woman diagnostic nerve

A good example is a woman who came in at the time it was aPotential customers: she wanted to retire, but she was very nervous, because she did not know she had enough money. She has a lot – anyone’s definition, she has enough to retire comfortably.

But the reason she worried – she did not realize it – is her portfolio is so subject to fluctuations.

We test her, her score came in at 27, which means she is very low risk tolerance. But when we insert her portfolio into the system as it is currently managing, it comes out 77. She had 50 points – under the circumstances it was the final, who thought she was in merry-go-round, but is actually white succumbed to it in a roller coaster. She knew deep down – that’s why she was so worried about retirement – but there is no way to get her to describe it.

We made it our goal is to move closer to her 27, where she will feel less stressed, and help solve “I am ready yet?” She dilemma. Recently, she contacted us and said she was ready to retire.

More meaningful results, talk

As the old assessment tool makes it easy for financial professionals is subjective – to make their point of view, or with a different client, tarnish what they did experience. A former adviser to the woman thought he might be the establishment of a smart, strong – by his definition – conservative portfolio. It just does not fit her.

Use this new technology so that our customers and future customers a more meaningful dialogue.

Once we get this figure, we can measure it on how much money it was, how much is invested, if it’s growing and what speed, desired retirement date, demand for income, INF lation waiting, we It can be said, “Do you want this number risks, but we are concerned about, because you have success, the risk will be higher demand.” or the downside, “you have this risk tolerance, but you definitely do not have to it is far to achieve their goals. ”

Program of mapping module let’s portfolio 95% accuracy whether the project will reach return on the client’s wishes. It is a comforting thought both for clients and consultants – especially if you serve as trustee.

Now, we can say that our plan is to buildRight where customers tell us that it need.